As a business reporter, I investigated big companies and brands in the age of disruption and changing consumer needs. Today, I combine my business sensibility with a passion for storytelling, creating results-driven content to help brands build rapport with their audiences and delivering lasting impact.
If you are looking to grow your brand in the Chinese market through content marketing, we should talk.
Service
Content Strategy
A solid strategy is the backbone of successful content marketing. It begins with gaining an all-round understanding of a brand and its market landscape, ultimately landing on an actionable plan to drive engagement that converts.
- Feasibility analysis
- Strategy & framework
- Execution calendar & methodology
Service
Ideation & Execution
This is the step where you pour your heart and sweat into making things happen. To bring to life the content strategy and focus on nurturing and sustaining the trusting relationships with your target audience.
Clients
WeHome
Lin Hai Real Estate
- Web & social copy
- Whitepapers & case studies
- Thought leadership publications
- Podcasting
Service
Content Localization
Launching business in China? Don’t look for translators. Hire experts who are passionate about undersranding you and your customers in order to transcreate culturally relevant and memorable content.
Brands served
Aden
Arable
Jabra
Lucid
MongoDB
Nutanix
Star
The Orchard
- Localization & transcreation
- Customized brand glossary
- Brand writing guideline